Career Center

We have an exciting opportunity for someone to join the Senior Leadership team as our Director of Business Development and help guide the future of UW Health Rehab Hospital as we work towards our mission of "To help our patients reach their highest potential for health and healing with intensive medical and rehabilitative care through a compassionate patient experience."

UW Health Rehabilitation Hospital is a free-standing, 50-bed acute inpatient rehabilitation facility located on the east side of Madison, Wisconsin. Our rehabilitation hospital opened in September 2015 and offers specialized programs for people who have experienced stroke, brain and spinal-cord injuries, amputations, complex orthopedic injuries and other conditions requiring inpatient rehabilitative services. Our goal is to help patients achieve their highest level of recovery with a goal of returning home as soon as able. The UW Health Rehabilitation Hospital is a partnership between UW Health, Unity Point Meriter and Kindred Healthcare.

ESSENTIAL FUNCTIONS:

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
• Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
• Will be the managing director over the clinical liaison and admissions teams.
• Must have a strong understanding and ability to work in all business development roles, as needed.
• Develops and manages the marketing department's operating budget.
• Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred Hospital information systems together with internal data and external data base information for statistical analysis.
• Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.
• Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.
• Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals.
• Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns.
• Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available.
• Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment.
• Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient.
• Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to CEO/COO on performance achieved on a monthly and quarterly basis.

QUALIFICATIONS:

• Bachelor's Degree in Business, Marketing or Clinical discipline.
• MBA preferred.
• Minimum of 5 years' experience in healthcare management preferred.
• Excellent skills needed in forecasting, market based planning, communications and public relations.
• Valid driver's license and clean driving record