IN AN EFFORT TO PROVIDE A MORE HEALTHY, SAFE AND SATISFYING ENVIRONMENT TO OUR EMPLOYEES, INDIVIDUALS TO WHOM JOB OFFERS ARE EXTENDED MAY UNDERGO NICOTINE TESTING AS A PART OF THE PRE-EMPLOYMENT PROCESS.
Tenet Healthcare is seeking a driven, innovative and motivated leader with strong experience in digital strategy and execution. Reporting to the Sr. Director, Digital Strategy, the Manager will drive strategy development and execution of an industry-leading consumer engagement platform across digital channels including Web, CRM, and Social media for Tenet Healthcare and its Brands.
Successful execution of the strategy will educate and inspire consumers to experience hospital services in areas such as pregnancy, heart care, emergencies, back or joint pain and surgical weight loss.
The Manager will work with marketing, technology and other cross-functional stakeholders to define the roadmap, capture business requirements and deliver digital experiences that achieve desired business outcomes.
Leadership & Strategy
Partner with Marketing, IT, and agencies to craft Tenet Healthâ��s digital vision and ensure that it supports key business objectives.
Support development of consumer engagement strategy and roadmap which integrates Web, CRM, Social and other consumer engagement platforms
Support consumer journey map process
Develop and present business cases to senior management for approval
Work with agencies and other external resources to identify and implement best practices
Work with Legal, compliance and IT on driving new initiatives and on-boarding vendors
Planning and Execution
Translate an integrated marketing strategy into design, content and communication across digital channels
Create and manage detailed project plans including key milestones, dependencies, and resources to manage execution of product roadmaps
Support variety of project workstreams including strategy, campaign execution, experiments, optimization and analytics
Build, maintain and reconcile digital marketing operating budget
Track program expenses against budget, and report variances
Develop product roadmaps that deliver innovation such as personalization, online scheduling, AI chatbots, and voice search, based on consumer insights leveraging best practices such as Agile development and design thinking
Identify ideal technology platform such as content management system, monitoring systems and serve as the expert for upgrades to functionality or capabilities.
5+ years experience with digital strategy and execution for large, complicated projects
Strong understanding of data-driven marketing, digital marketing and digital channels such as Web, CRM and Social media
Experience in product development from business requirements to wireframes (including UX) through to QA testing
Technical proficiency and knowledge of marketing technology platforms including content management systems, Google Analytics 360, Google Tag Management, and Monetate
Strong business acumen and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Strong presentation skills and ability to synthesize complex information for variety of stakeholders
Ability to work independently, be coachable and work within a matrixed organization.
EDUCATION & EXPERIENCE
BA/BS in Marketing, Business Management, Computer Science. MBA strongly preferred
Background/interest in healthcare strongly preferred
5+ years relevant experience developing and implementing digital strategy
Strong and proven track record/performance in managing complex projects
Primary Location: Dallas, Texas
Facility: 979-Dallas, Texas
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.